Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing San Francisco and London (December 17, 2020) – Kenshoo, a global leader in marketing technology, today announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and... Source: RealWire